Google webmasters and thus SEOs some" commandments "to where the road in the form of various policies (technical, quality, moral) should be the one to keep around not to risk a day from the "paradise" to be thrown, they were interpreted together and free to the following ...
10 Google bids
first create pages for your visitors not for search engine site, you always yourself the question "Would I do it so if there were no search engines?" Your pages and content should be a real added value and provide really useful information.
second Employees up intensely with the rules for a clean HTML, also the correct use includes the usual "tags" such as title, description, h1, h2, and of course the often neglected alt tags for images. Important content should it appear as text and not in the form of images. That these "tags" exclusively for each individual page, and above all should be suitable to the content of these pages is self Furthermore, it should be every page of course, error-free, ie no broken links and / or HTML.
third Avoid Tricks on your side, these include deceptive redirects, cloaking, stuffing, hidden text or hidden links, irrelevant keywords Doorwaypages (doorway pages for search engines) duplicate content (duplicate content).
4th Do not try to manipulate the results in the search result lists, which include all kinds of tricks on the page directly (see previous command) and also from outside. Here especially the link building is meant to anything in any way manipulate the PageRank and / or the side of "artificial" in the search results bring up is prohibited. Specifically for this purpose is one of excessive Link Exchange or the manipulative link buying. (The "buy" links for advertising purposes (with appropriate "nofollow" tag), however, is allowed).
5th Limit the number of existing links of a page to a reasonable level, each side should be definitely less than 100 links. If you have a site map (Index) offer on your site (do as you should) this is also the limit is not exceeded, then the total number of links to share better on multiple pages.
6th concern for a clear, understandable structure and build your entire web presence. Each page should carry at least one static link is available, thereby limiting the depth of your menu structure, any important information should be accessible from your visitors with a few clicks. In this context you should also address the issue "robots.txt" and "sitemap for search engine" deal. Avoid the use of eg session IDs in the links that are best in this course, unique, clean and speaking links.
7th course should be your website and free from all harmful programs, such as worms, viruses and Trojans. Of course, this also includes phishing attempts (hacking, password) and the like. If you have a healthy moral consciousness and pay at your reactions doubts or concerns, you should leave it better be the same.
8th abuses not our search engine. All kinds and types of automated searches are to prevent, or refuse altogether in the future we'll use (eg by an IP block). This is also the use of an automated entry software or the like, is one that directly Violating our Terms of Use.
9th Eighth at your sides on the moral and legal requirements. Even if you obey all the commandments but against our existing rights (Laws, trademarks, competition, etc. ..) violates or moral values, and someone points out to us (such as copyright infringement), we will remove your site from the index.
10th We do prefer to experts and professionals with quality information. Do not try to deal with one side of several issues with little useful information leg, you better be on a topic of which you understand what and offer this high-profile dates and facts. It goes without saying something like the automatically generated text we are not wanted, just like copied, stolen from other texts.
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